The buildout, the policy debate, and the Alliance's voice in it, tracked in one place. Below: milestones from the ground at TRIC, and our Executive Director in the Nevada press.
Tract's Storey County project is the largest single bet on Nevada's digital future. Here's how it has unfolded.
Tract closed on an additional 8,590 acres between TRIC and the Virginia City Highlands, lifting its holdings past 11,000 acres across three projects. The company first broke ground on its original Reno site in May 2024.
Speaking on Nevada Newsmakers, Tract's CEO put the total development value of the Storey County project near $100 billion over the next decade, with more than two gigawatts of power already under contract.
An early milestone in the buildout: Tract finished acquiring 2,200 acres at the Tahoe-Reno Industrial Center and began preparing pad-ready sites, pointing to Storey County's speed of permitting as a deciding factor.
Tract expanded along Peru Drive with a partially graded parcel already served by TRIGID water and sewer infrastructure, tightening its position in the heart of TRIC.
The primary-source release outlining Tract's long-term growth plan in Northern Nevada and the zoning that allows both data centers and on-site commercial energy production.
Tray Abney is a fixture in Nevada policy coverage. A sample of where his voice has shown up.
As NFIB's Nevada state director, Abney welcomed the Governor's pledge to hold the line on taxes and keep Nevada easy to build and hire in, and signaled a session focus on cutting regulation and energy and health-care costs.
Representing the Nevada Broadcasters Association, Abney noted the 2025 session ran out of time to resolve open-records concerns and pointed to the new task force as the place to standardize timelines, costs, and definitions.
Background on Abney's two decades of Nevada lobbying across 10 legislative sessions, from chief lobbyist to a Nevada governor and a decade leading Reno + Sparks Chamber advocacy, to founding his own firm representing energy, health, and economic-development clients.
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